Offline Marketing

While the Internet’s impact on marketing is undeniable, it may be exaggerated. According to Internet World Stats, 76 percent of the population in the Austrlia is online and 88 percent access Facebook at least once a month. That still leaves some people who can’t be reached through online marketing efforts.

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Marketing has seen a paradigm shift with the rise of all things online and mobile. Creating a business Facebook page, tweeting about industry news, sending sale push notifications to customers… the channels we use to talk to leads and customers are evolving every day. While these platforms are remarkably effective—hey, we wouldn’t be in business if they weren’t!—most successful businesses practice a combination of online and offline marketing strategies to generate leads and boost sales.